X Announces Return of Political Ads and Prepares Safety Measures for 2024 Elections

x-announces-return-of-political-ads-and-prepares-safety-measures-for-2024-elections

Before the 2024 US presidential election, X, the platform previously known as Twitter, is hiring for its elections and safety teams and will once again permit political ads for the first time since 2019.

Following Elon Musk’s acquisition of the business last fall, the platform and the way it manages content moderation underwent months of adjustments before the announcement.

Large portions of the company’s staff, including several workers in charge of safety, platform manipulation, and election policy, were let go soon after Musk took over. (Musk later bragged that he had fired around 80% of the company’s employees.)

Also, it comes in response to Musk’s criticism of the platform’s former leadership’s handling of political dialogue, which included allegations of censorship.

In a blog post published on Tuesday, X stated that for a “limited period of time before and during an election,” the platform would continue to enforce its civic integrity policy, which forbids the use of the platform for “manipulating or interfering in elections,” including posting content that might mislead people about how, when, or where to participate in civic processes like voting.”

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Navigating Political Advertising

x-announces-return-of-political-ads-and-prepares-safety-measures-for-2024-elections
Before the 2024 US presidential election, X, the platform previously known as Twitter, is hiring for its elections and safety teams and will once again permit political ads for the first time since 2019.

The procedures outlined in X’s article on Tuesday don’t much differ from how the platform handled election-related misinformation under its previous leadership. Under the program, it was promised that, for instance, misleading assertions about how to vote or the results of a race would be labeled and demoted before the 2022 midterm elections.

Facebook said that it is keeping to its promise to let more political advertising. In January, the firm loosened a ban on issue advertising and announced that further modifications to political advertisements would be coming. This was the first step in that direction.

In 2019, Twitter first imposed restrictions on political and issue advertising in response to worries that politicians would try to deceive or misinform users. Tuesday, X announced that political advertisements will once again be permitted but would be subject to certain rules.

The blog post also stated that X would establish a “global advertising transparency center” that would enable users to examine political advertisements. This capability is required by Europe’s new Digital Services Act, which was expected to be complied with by last week by X and other very sizable tech platforms.

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Source: MSN

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