Rising Caffeine Levels Trigger Demands to Prohibit Energy Drink Sales to Children

rising-caffeine-levels-trigger-demands-to-prohibit-energy-drink-sales-to-children

As a single serving of new high-caffeine energy drinks may include as much caffeine as six Coca-Colas, pediatricians and parents are urging the US to treat them like alcohol and cigarettes and outlaw their sale to children.

The 350 ml can of Prime Energy, which was introduced this year, contains 200 mg of caffeine, which is more than what is allowed in Canada, Australia, and New Zealand.

Both the Kimade energy drink by Kim Kardashian and rival products like the Ghost energy drinks backed by Anheuser Busch InBev similarly feature 200 mg of caffeine.

A competitor’s product, Monster Energy, contains 150 mg of caffeine.

As the amount of caffeine in energy drinks has increased over time, several nations and shops have prohibited the items, and some others demand identification of the buyer’s age.

No national laws prohibit the selling of highly caffeinated energy drinks in the US or the UK.

According to the American Academy of Child and Adolescent Psychiatry, there is no known safe amount of caffeine for children.

Children should not consume any energy drinks with a high caffeine content, including Prime Energy.

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Children Who Use Caffeine May Experience Detrimental Mental Health Effects

rising-caffeine-levels-trigger-demands-to-prohibit-energy-drink-sales-to-children
As a single serving of new high-caffeine energy drinks may include as much caffeine as six Coca-Colas, pediatricians and parents are urging the US to treat them like alcohol and cigarettes and outlaw their sale to children.

Dr. Benjamin stated that children who use caffeine may experience detrimental emotional consequences on their mental health as well as side effects like rapid or irregular heartbeats, headaches, seizures, shaking, and stomach discomfort.

Representatives of Prime chose not to comment. Ghost Energy and Monster Energy failed to respond to requests for comment.

According to its 2013 policy, the American Medical Association supports a prohibition on the marketing of caffeinated beverages to children under the age of 18.

The AMA also implores US regulators or lawmakers to require child-resistant packaging on high-energy drinks.

The customer service line and in-store inspections, specialty retailer GNC has implemented an 18+ age limitation for purchasing energy drinks.

According to Reuters interviews and in-store checks, specialty retailers like the Vitamin Shoppe, Target, and Walmart all sell Prime Energy, although they frequently fail to confirm customers’ ages.

Target did not respond to requests for comment. Walmart chose not to comment.

Lawyers claimed that shops are confused about what limits, if any, should be placed on the sale of energy drinks to minors due to drink producers’ labeling indicating that the products are not intended for children.

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Source: New York Post

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