‘Barbenheimer’ Rides High with Remarkable Box Office Momentum
With the atomic bomb and the atomic blond delivering box office dynamite hand in plastic hand, it was an explosive week for Barbenheimer. Barbie and Oppenheimer each made more than $368 million in their first week of American release.
According to Warner Bros., which made the film, Greta Gerwig’s dazzling doll earned an astounding $258 million, surpassing the quarter billion dollar mark. (Warner Bros. Discovery owns both CNN and Warner Bros.)
It held onto the top spot the entire week, earning an average of $24 million every day. This amount increased to $29 million on Friday.
The existential biography directed by Christopher Nolan made over $128 million. According to media analytics company Comscore, it brought in $13.4 million on Friday and $11 million on average during the weekdays. Even after a massive opening weekend, critics claim that both movies are defying box office gravity.
Once opening weekend interest is sated, movie attendance tends to decline dramatically in the middle of the week. Paul Dergarabedian, senior media analyst at Comscore, however, claimed that this midweek for both films “played almost like a weekend.”
Theater Partners Thrive with Barbenheimer’s Popularity
According to The Boxoffice Company, which manages show timings and tickets for Google, TikTok, IMDb, and Apple, Barbie and Oppenheimer are driving record-breaking second weekend presales.
According to some observers, this weekend is shaping up to be one of the best holdover weekends since 2019’s Avengers: Endgame. Barbenheimer is competing head-to-head with major superhero movies.
More than 150 theater partners of the corporation said that this week’s domestic sales were the highest since Spider-Man: No Way Home’s release on December 17–23, 2021.
The popularity of each movie thanks to Barbenheimer has helped the other. In addition to being a terrific week for movie theaters, this popular culture event will be studied in cinema, business, and marketing for years to come, according to Dergarabedian.
Source: edition.cnn.com
